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Everyday Elegance
Modern ethnic, refined daily
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Why Ethnoir
Why not ethnic, every day?
Ethnoir was created to challenge the idea that ethnic wear belongs only to weddings and festivals.
Why should formal mean only western?
We believe ethnic wear can be modern, refined, and designed for everyday life — for work, travel, meetings, and moments beyond occasions.
Because ethnic is not just tradition.
It’s everyday confidence.
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Meet our team
Passionate individuals dedicated to bringing you the finest ethnic fashion
SUGANDHA AGRAWAL
FOUNDER / CEO
Leading ETHNOIR with a vision rooted in timeless ethnic fashion, premium craftsmanship, and modern brand innovation.
ANKIT CHACHAN
CO-FOUNDER
Overseeing business growth, operations, and strategic execution to scale ETHNOIR with efficiency and direction
VAIBHAVI GILITWALA
FASHION DESIGNER
Crafting contemporary ethnic silhouettes that blend heritage aesthetics with modern sophistication.
MO ARSALAN
WEB OPERATIONS EXECUTIVE
Managing ETHNOIR’s digital operations, website performance, customer experience, and online brand presen